In 2019 Blogging is a Major Marketing Channel

There are many reasons to blog: lead generation, branding, subscriptions and customer service. In fact, if you are interested in SEO, you need to get on board.

Unlike advertising the results are not instant. However, unlike advertising it’s free.

In time, with consistency, quality and useful content, you will find a tipping point to elevate site traffic levels into a new realm of exponential growth. To get to that place there’s a journey, and the best way is to follow a formula and a plan.

I am often asked how regularly businesses should blog?

The answer to this is frequently – at least once or twice a week to make any real headway. Some industries generally blog more, especially if there is a lot of competition. What’s more, it needs to be consistent and over a solid period of time, such as 6-12 months. The rewards are there to be reaped. While content marketing is not a quick fix, it is a way to build solid, lasting foundations for your long-term web presence.

Blog content must be unique, thoughtful and of help to readers. The old adage ‘quality over quantity’ really comes into play. Google measures how useful site visitors find what they read, and this is now a major ranking factor, so keep this in mind as you write.

A vital part of all marketing is to understand who your ideal client is, and who you are targeting. This is true also for blogging. Make sure before you start to understand what their interests are, their problems, habits, desires, needs and issues are. Use this knowledge to dig deep and explore keywords that will apply to them. From there you can build your blog.

Always remember to keep your content relevant, useful and targeted.

Get in touch to find out more. We love to help with content marketing strategy and implementation.