Guide site visitors to take the action you want them to take

You have probably seen it before: a website that ignites your interest and gets you thinking you could use this service, or that product.

Then bam! Something else catches your eye and you’re off. No sale, no interest registered, no page bookmarked, no sign ups. Nothing. You’re gone.

Identifying the call to action that best suits your business is critical. You want to capitalize on all the work that you to the point of having a potential customer interested. You don’t want them to wander off before you’ve clinched something or achieved a goal.

Check out our top 10 tried and tested CTAs

There are many common call to actions, and then there are more elaborate ones.

Here are some examples:

  • Call now
  • Subscribe now
  • Add to cart
  • Activate your 30-day free trial today!
  • Download our free ebook
  • Register your interest here
  • Sign up for our newsletter
  • Share our page
  • Activate your 20% discount now!
  • Activate your free shipping offer today!

Choosing your call to action (CTA)

Really understanding what your customer needs, how they think, how they shop and what your competition are doing, are all key to getting the right CTA.

Remember too, that you can test and split test your CTAs – this is a great way to see for yourself the different browsing behaviours that result, and also the number of goals that are achieved. A great way to do this quickly and efficiently is with Google Adwords.

Back this up with strong graphics, a powerful message and great attention to user experience, and you are paving the way for success.

Get in touch if you want to find out more, and how a call to action can be applied to your business.