Picking the right domain name is not just about branding
Your website address can potentially also be an important factor in search engine ranking.
The right domain name needs to fulfill a number of goals, such as:
- Being memorable
- Reflecting your company’s image
- Being legally available for use
- Utilizing keywords
- Being the right length
It’s easy sometimes to go simply with your company name, and this can work, depending on how long the name is and how this will impact SEO.
Assessing and isolating optimal key words, defining your company’s point of difference, and clearing stating and understanding the purpose of the website are all things that I recommend doing before coming up with the domain name.
For more information about choosing domains please get in touch on 07412 787709.