Web designers have been thrown a curve ball when it comes to the multiple devices a website may be viewed on.
It’s no longer enough to simply design for desktop and laptop.
A website designer needs to consider all devices that are likely to be used, including mobile devices, tablets, laptops and desktops. This is where responsive design comes in. This simply means a design that adjusts to fit whichever device the viewer is using.
Not only this, designers also need to design and test in different browsers, from Google Chrome and Explorer to Safari and Firefox.
There are so many variables today that affect how a website will appear. With this said, you really want to make sure that your web designer is testing in all the devices and browsers (including legacy browsers.) You might be surprised to hear that not all designers do this.
What are the benefits?
If these variations are handled properly it will not only provide a smooth user experience for your web visitors, but it will also signal to Google that your site is not falling down technically. This is important because technical performance is a big ranking factor for Google.
Google just seems to get smarter as time goes by. They focus on providing search results that are useful, relevant and provide a good user experience. If a website doesn’t jump through all the Google hoops it won’t rank so well.
Mobile sites driving Google rankings
Just over 50% of all website traffic is coming through mobile devices. This is a staggering statistic, and shows a huge shift in the way people use the internet. So much so in fact, that Google now uses the mobile version of a website predominately in deciding how to rank that particular site.
Once your website is designed, it’s important to have it run through Google checks and browser checks. This way you can make sure your site isn’t penalised for things that can be easily fixed. You don’t want to make it easy for Google to favour your competitors in terms of ranking position.
Another common hiccup with mobile sites is there loading speed. What’s more, this is another ranking factor and of course an important user experience issue. It’s not uncommon to see mobile sites taking over 5 seconds to load. That just won’t cut it.
Make sure your web designer is experienced in responsive design, and understands how this impacts Google ranking.
Visit our FAQ page to find out more about responsive web design.