Excellent web design is dependent on amazing user experience.
Have you ever gone to a website that is slow to download, or that’s packed with videos and ads? This can be annoying to the point you give up and don’t get the information you want? That’s the definition of bad user experience.
One of the most important ranking factors on Google is user experience. This should be the number one factor driving all web design. Google is all about giving browsers the exact answer they want in the most effortless way for the user. This is why it weighs so heavily on their ranking systems and is the buzz SEO phrase going into 2019.
When I first started getting involved in SEO 20 years ago, it was all about key words, how many time you mention them, and other techniques that completely took away from the usefulness of the website. Google got smart and sophisticated and now quality, quality, quality is all that matters. If your site is clear and easy to navigate, answers the questions people have in a user friendly way you are onto a winner. After all, their ultimate aim is just that. So now SEO and web design are inextricably linked in a way that many people don’t realize.
The good news is that if you create a great user experience, which has got to be good for business, your SEO benefits enormously.
SEO and user experience are equally important. Neither stand alone. You won’t get the sales you should with brilliant SEO but bad user experience and likewise with no SEO but a fantastic website. With the weight of importance Google is now giving user experience as a key ranking factor, it’s something that has to be prioritized when you are planning a website.
Important things to think about are site download speed, site navigation and structure, simplicity of design, clearly presented text, no distractions from your goal and message.
Good luck! If you need help with working out your site’s strategy and plan get in touch on 07412 787709.